UNCONVENTIONAL ART

On Sunday, April 30th, a well-attended community mural experience took place in recognition of the South Miami Community Redevelopment Agency (SMCRA) and the historic Marshall Williamson community.   ArtSouth, a non-profit corporation, the SMCRA,  Unconventional, a local art agency, and the Dadeland Apple Store teamed up to design and create a mural masterpiece depicting the neighborhood identity.

Unconventional founder Jordan B. Magid noted that the organization “produces interactive art that strengthens human relationships, inspires citizenship and beautifies local neighborhoods.  We envision a world where artists take action as civic leaders and social change-makers. Our mission is to generate sustainable business investments in socially responsible artwork.”

Their role in this initiative was to fully produce the day of service so that Apple’s Dadeland employees could connect intimately with a Miami neighborhood in need of revitalization.  The Unconventional team identified and selected the nonprofit beneficiary, ArtSouth.  They also helped select the artist, Baghead, and the neighborhood, South Miami’s Community Redevelopment Agency. The team worked with the artist and local community representatives to design a piece of high quality art that is meaningful for local residents.

The mural was designed by Unconventional artists and executed by their Managing Partner, Jordan B. Magid and ArtSouth Board Chair, Janis Klein Young.  The mural focal point is their artist’s rendition of Marshall Williamson, surrounding by symbolic representations of community. ArtSouth was represented by several art students who participate regularly in service learning activities throughout the County. Apple Store provided the artistic labor by offering over 40 employees who not only familiarized themselves with SMCRA, but also were privileged to learn and participate in the historical significance of the mural project.

Photos courtesy of Unconventional © 2017