{"id":12722,"date":"2016-08-03T07:07:48","date_gmt":"2016-08-03T14:07:48","guid":{"rendered":"https:\/\/somimag.com\/?p=12722"},"modified":"2016-09-29T09:10:27","modified_gmt":"2016-09-29T16:10:27","slug":"empowering-young-boys","status":"publish","type":"post","link":"https:\/\/somimag.com\/empowering-young-boys\/","title":{"rendered":"EMPOWERING YOUNG BOYS"},"content":{"rendered":"<\/a>Crissi and Ed Boland\n

LOCAL COUPLE CREATE EMPOWERMENT TOYS<\/b>
\nMany of our readers will recognize Crissi Boland from Margaux Interior Designs on Sunset Drive, where she has worked with\u00a0her mother for the past sixteen years.<\/p>\n

And now, meet Crissi and her husband Ed who have created HEROBOYS \u2014 toys with a purpose. Inside each boy is\u00a0a hero.<\/p>\n

Both Ed and Crissi attended Boston College, where Ed majored in Philosophy and Crissi double-majored in Art History and Spanish. After graduation, Ed moved to New York City to work at the New York Times as a reporter for six years.\u00a0He then moved to Boston, where he worked as a writer and producer at the local Fox affiliate, WFXT. After graduation, Crissi moved to New York City where she worked as a buyer for both Bergdorf Goodman and ABC Carpet and Home. The college friends reunited after Crissi moved back to her hometown of Miami. They have been married for over nine years, and they live in the SOMI area with their two young boys, Charlie and Jamie.<\/p>\nCrissi and Ed Boland with Charlie and Jamie.\n

As parents of young boys, they discovered a void in the marketplace that provided thoughtful, meaningful, superhero-related content for young children. They quickly sprang into action to create an exciting line, HEROBOYS, bringing their vision to life with 18-inch heroes, comic books and apparel such\u00a0as capes and masks.<\/p>\n

\u201cFor years the toy market for young boys has been dominated by dated characters and repackaged by corporations for PG -13 movies and TV shows they are too young to watch,\u201d said co-creator Ed Boland.\u00a0 \u201cOur boys deserve meaningful toys that celebrate boyhood, promote values, and encourage the art of play.\u201d\u00a0 Likening the \u201cempowerment toy\u2019s\u201d potential to the American Girl doll, co-creator Crissi Boland says, \u201cThe 18-inch hero is unlike anything on the market for boys. The comic book tells the story of a seemingly ordinary group of boys brought together to do good in a city overrun by selfish behavior.\u00a0The comics provide teachable moments for parents, promote literacy and teach there is a hero inside every boy.\u201d<\/p>\n

 <\/p>\n

HEROBOYS, directed toward young boys ages 3-10, injects positive messaging and meaningful, educational content into a superhero landscape dominated by movie marketing related products. The characters, Blazer, Gusto, Rocko, Stormsurge, Techno, and Thunderhawk, learn to work together and use their inherent strengths and talents (something that all children have) to help make a positive impact in the world.<\/p>\n

\u201cWe are so happy to finally offer parents a toy line that teaches their children the importance of being kind, generous and empathetic,\u201d explains Ed Boland. \u201cMy father, who served in the US House of Representatives for 30 years, was a major influence in the creation of HeroBoys because he instilled in me the importance of giving your children the right foundation built on real morals and values.\u201d<\/p>\n

 <\/p>\n

Developed by Whimzy Entertainment, HeroBoys is a line of toys, comic books and\u00a0 apparel made for young boys about young boys. HeroBoys retails online at HeroBoys.com and Amazon.com and at book, toy and gift retailers nationwide, including Books and Books in Coral Gables, Miami Beach and Miami and for wholesale at the Enchanted Moments showroom in AmericasMart Atlanta. For more information, visit\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

LOCAL COUPLE CREATE EMPOWERMENT TOYS Many of our readers will recognize Crissi Boland from Margaux Interior Designs on Sunset Drive, where she has worked with\u00a0her mother for the past sixteen years. And now, meet Crissi and her husband Ed who have created HEROBOYS \u2014 toys with a purpose. Inside each boy is\u00a0a hero. Both Ed<\/p>\n

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