{"id":13746,"date":"2017-02-07T10:54:34","date_gmt":"2017-02-07T17:54:34","guid":{"rendered":"https:\/\/somimag.com\/?p=13746"},"modified":"2017-02-07T11:09:24","modified_gmt":"2017-02-07T18:09:24","slug":"edward-beiner-purveyor-of-fine-eyewear-originality-authenticity-and-quality-for-35-years","status":"publish","type":"post","link":"https:\/\/somimag.com\/edward-beiner-purveyor-of-fine-eyewear-originality-authenticity-and-quality-for-35-years\/","title":{"rendered":"EDWARD BEINER PURVEYOR OF FINE EYEWEAR: ORIGINALITY, AUTHENTICITY AND QUALITY FOR 35 YEARS"},"content":{"rendered":"<\/a>

\"\"Ed Beiner is celebrating 35 years in South Miami\u2019s Town Center. Operating as Ed Beiner, Purveyor of Fine Eyewear, many will remember his first retail operation, Mr. Eyes. Ed enjoys continued success and has grown his business to 12 retail outlets in south Florida. This is no small feat in the highly competitive world of eyewear. Nationwide there are fewer than 22,000 independently owned and operated such stores. It is a world in which independents such as Ed are being out-maneuvered and out-financed by large conglomerates.<\/p>\n

The name Edward Beiner connotes a sterling reputation as a leading eyewear designer and retailer of exceptional eyewear collections. As an optician and a man with an innate sense of design, Ed understands that eyewear is both functional and a fashion statement.<\/p>\n

\u201cEyewear is the first accessory that anyone sees when they look at you. There is power in a\u00a0great pair of frames,\u201d said Ed in a recent\u00a0Sarasota Magazine<\/i> article.<\/p>\n

5817 Sunset Drive | South Miami<\/p><\/div>\n

As Ed has been quoted, glasses should be regarded as jewelry for the face. It makes sense then that he takes a practical need like glasses and marries them with frames that express our sunny, glamorous, and hip south Florida culture. Understanding that eyewear is tied to lifestyle is one of Ed\u2019s hallmarks as a successful businessman.<\/p>\n

\u201cIn order to make a name in business, you must plan well, buy well, and provide excellent service,\u201d said Ed. Part of planning well is choosing a location in a community where loyal clientele abound and around which a strong bond of trust can be developed. Buying well includes sourcing just the right type of product that captures south Florida\u2019s high fashion vibe and avoids the everyday frame that is available in American markets from coast to coast. Ed\u2019s sales staff is technically informed when it comes to lenses and highly knowledgeable about the latest trends in eyewear frames.\u00a0 He carries a complete line of brands, precision frames and lenses. His wide selection of lenses come in a number of designs and materials and can accommodate any prescription. Lenses include Edward Beiner High Definition Signature Lenses\u00ae<\/sup>, as well as those from makers such as Zeiss and Varilux. His signature collection is only available in\u00a0Edward Beiner stores.<\/p>\n\n\t\t