{"id":18927,"date":"2019-02-05T18:18:53","date_gmt":"2019-02-06T01:18:53","guid":{"rendered":"https:\/\/somimag.com\/?p=18927"},"modified":"2019-04-14T10:44:11","modified_gmt":"2019-04-14T17:44:11","slug":"south-miami-jewelers-celebrates-35-years-in-the-city-of-south-miami","status":"publish","type":"post","link":"https:\/\/somimag.com\/south-miami-jewelers-celebrates-35-years-in-the-city-of-south-miami\/","title":{"rendered":"SOUTH MIAMI JEWELERS CELEBRATES 35 YEARS IN THE CITY OF SOUTH MIAMI"},"content":{"rendered":"<\/a>

SOUTH MIAMI JEWELERS
\n<\/b>CELEBRATES
\n35 YEARS<\/b>
\n<\/b>IN THE<\/b> <\/b>CITY OF
\nSOUTH MIAMI<\/b><\/h1>\n
\"\"

Geoffrey Meurrens and dad Edgard celebrate their milestone.<\/p><\/div>\n

South Miami Jewelers is celebrating 35 years as a family-owned and operated business in the city\u2019s downtown. Established in 1983 by the Meurrens family, the store has become something of a landmark, offering the finest in jewelry, estate jewelry and fine timepieces. The family philosophy continues to be one of trust, treating customers with dignity and providing high quality service.<\/p>\n

\u201cMy father established the store in the old Overholt Jewelers location,\u201d said Geoffrey Meurrens, son of Edgard and Lydia Meurrens. The business continues in the original shop located in the historic Town and Country building on Red Road just off Sunset Drive, expanding its size through time in order to accommodate their growing popularity.\u00a0<\/span><\/p>\n

\"\"

Lydia, Edgard & Geoffrey Meurrens<\/p><\/div>\n

The Meurrens family came to Florida from Belgium in 1975.\u00a0<\/span><\/p>\n

\u201cMy father was a diamond cutter and dealer in Europe. Opening a jewelry store in the United States seemed a good idea to him,\u201d said Geoffrey, who has been involved in the family business since 1989.
\nThe family endeavor has allowed him to combine what he learned in his business courses at college with his talent for designing
\nand crafting jewelry.\u00a0<\/span><\/p>\n

\u201cI get to use both sides of my brain,\u201d said Geoffrey.\u00a0<\/span><\/p>\n

\"\"

Geoffrey with wife Ericka.<\/p><\/div>\n

Simple and contemporary jewelry is at the heart of the Meurrens\u2019 design philosophy. They keep current with new trends and attempt to stay just ahead of the fashion curve. They also provide jewelry\u00a0and watch repair.\u00a0<\/span><\/p>\n

\u201cWe keep our overhead low so that we can keep our prices level,\u201d\u00a0said Geoffrey.\u00a0<\/span><\/p>\n

Geoffrey\u2019s parents, Lydia and Edgard were once at the heart of the business. In recent years Edgard retired, but continues to keep his hand in by coming to the shop once a week.\u00a0Lydia Meurrens worked at the store until her passing in 2013.\u00a0<\/span><\/p>\n

\"\"

Working on a ring is certified jeweler Ursula Comin who has been with the Meurren\u2019s for 22 years.<\/p><\/div>\n

Geoffrey and his wife Ericka now manage the store. In the last six years, Ericka has been working to increase online presence by maintaining the store\u2019s website, improving Google reviews, keeping current with social media and posting to Pinterest. The bricks-and-mortar store and the e-commerce site have proven to be a winning combination\u00a0for the continued success of the business.\u00a0<\/span><\/p>\n

When asked about current trends in jewelry, Ericka said that customers are interested in smaller, more delicate designs, yellow gold and estate jewelry.\u00a0<\/span><\/p>\n

\"\"

Geoff working on the dragonfly pendant, a signature jewelry piece. On occasion of the store\u2019s 35th Anniversary. Geoff is re-introducing the necklace.<\/p><\/div>\n

\u201cEstate jewelry comes with a story. This makes our showcase of items, many from the WWII era, very popular with our clients,\u201d said Ericka.\u00a0<\/span><\/p>\n

In addition to their jewelry line and estate pieces, the store also sells fine watches, and buys gold. They provide repair services and offer very competitive prices on watch repair and maintenance.\u00a0<\/span><\/p>\n

\n

The Dragonfly<\/h1>\n

\"\"<\/p>\n

 <\/p>\n

In pictures taken for SOMI Magazine, first for our May\u00a02006 Mother\u2019s Day issue and five years later for the\u00a0family photo taken for our October\/November 2011\u00a0issue, Lydia is pictured wearing the same dragonfly\u00a0necklace of white gold, diamonds and pearls. \u201cIt was\u00a0her favorite piece,\u201d comments Edgard.<\/p>\n

The Dragonfly lives a shot life, and it knows it must\u00a0live to the fullest with what it has. This lesson is huge\u00a0for each of us. When you see a dragonfly, be aware of\u00a0the gifts it has to offer by keeping its animal totem\u00a0meanings in mind.<\/p>\n

(Avia Vinefica, Contributor to Intuition & Symbols)<\/p>\n

\n

Making the customer feel welcomed and comfortable in their shop is a hallmark of South Miami Jewelers. The Meurrens\u2019 will work with you to make informed decisions about your purchases.\u00a0<\/span><\/p>\n

When asked about doing business in South Miami, Geoffrey said, \u201cWe love South Miami, this location and community\u00a0has been at the heart of our business. \u201d<\/p>\n

South Miami Jewelers is located at 7214 SW 57th Ave.\u00a0Visit them at, or contact\u00a0them at 305-667-1898.<\/p>\n","protected":false},"excerpt":{"rendered":"

SOUTH MIAMI JEWELERS CELEBRATES 35 YEARS IN THE CITY OF SOUTH MIAMI South Miami Jewelers is celebrating 35 years as a family-owned and operated business in the city\u2019s downtown. Established in 1983 by the Meurrens family, the store has become something of a landmark, offering the finest in jewelry, estate jewelry and fine timepieces. The<\/p>\n

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