{"id":23626,"date":"2022-09-13T18:54:48","date_gmt":"2022-09-14T01:54:48","guid":{"rendered":"https:\/\/somimag.com\/?p=23626"},"modified":"2022-09-30T09:30:07","modified_gmt":"2022-09-30T16:30:07","slug":"somis-17-years-in-print","status":"publish","type":"post","link":"https:\/\/somimag.com\/somis-17-years-in-print\/","title":{"rendered":"SOMI\u2019S 17 YEARS IN PRINT"},"content":{"rendered":"<\/a>\n

Looking at the creative and editorial development of a much-appreciated community resource.<\/strong><\/p>\n\n\n\n

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Photo taken on Dorn <\/em><\/strong>Avenue<\/i><\/b>, Oct. 2005<\/em><\/strong><\/figcaption><\/figure>\n\n\n\n

Publisher\u2019s Perspective:<\/strong><\/p>\n\n\n\n

WE\u2019RE LARGER THAN LIFE!!<\/strong>
When first published starting in the fall of 2005, the magazine was called \u201cIn & Around the Shops \u2013 South Miami Town Center\u201d (Whew! Now you know why we eventually shortened it!) It was a tabloid size and published ten times in that first year to build the \u201cTown Center\u201d brand. This marketing initiative, rather than \u201cDowntown South Miami\u201d, was originally proposed by the Mayor\u2019s Marketing Task Force in 1996, to convey a more \u201chometown\u201d image recognizing our unique boutiques and fine restaurants. Over the course of the year, as the magazine grew in appreciation, each issue brought anticipation for the next.<\/p>\n\n\n\n

Indeed as a tabloid size, we were \u201clarger than LIFE.\u201d We became larger than life as well in promoting our dynamic shopping and dining area. In 2005, South Miami was a destination shopping area and our retail and restaurant community prospered.<\/p>\n\n\n\n

Over the course of the years change came easy, from the size of the magazine \u2013 tabloid to large formatted magazine to the now very popular coffee table square format.  We also developed an online edition of the magazine  (www.somimag.loc).<\/p>\n\n\n\n

In addition to creative changes, we continually added new content;  more regular features and articles were added, and advertising support continued to grow as well. The magazine was well received by our readership and partners.  From the start we have had a saturated distribution in our retail and restaurant establishments, in area hotels, and in professional offices in a three-mile area out. <\/p>\n\n\n\n

It is only with the sustaining advertising partnership over the years which supports our editorial initiatives and allows SOMI Magazine <\/em>to stand apart from other local publications. Thank you.<\/p>\n\n\n\n

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SOMI MASTHEADS – CHANGE IS A GOOD THING<\/strong><\/p>\n\n\n\n